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A content brief tells the writer who the content is for, what it needs to accomplish, and what it should include. Open a content recommendation and select Review brief. Check the linked recommendation before editing the brief.
Content brief showing Audience & purpose and the writing actions.

This is a Guide brief. Scroll below Audience & purpose for Content structure and Supporting guidance. The structure can differ for another output type.

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Complete the brief

For the Guide example, review these fields: Be specific. For a travel guide, “help a traveler choose a practical reapplication format” is clearer than “create engaging thought leadership.”

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Add supporting guidance

Use Prepare with research when you want help preparing the brief. Review what it adds before using it. Writing requirements lists requirements for the writing task. Treat these as instructions to satisfy, not as proof that the finished draft has passed a review. To attach brand guidance:
  1. Select Upload brand guidelines. Choose a TXT, Markdown, PDF, or DOCX file within the displayed limit, or paste guidance into Review extracted text or paste guidance. PDFs must contain extractable text; follow the page and character limits in the dialog.
  2. Read the extracted text and remove anything the writer does not need.
  3. Set Use this guidance for to This brief only, This brief and new briefs in this project, or, if you have permission, This brief and new briefs across the workspace.
  4. Check Include brand & writing guidance in this brief as appropriate.
  5. Select Use this guidance to attach it. Uploading the file alone does not attach it.
Existing briefs and drafts keep the guidance version already attached to them. Use the narrowest scope that fits the task.

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Use brief templates

View template opens the template for the brief. Review the structure, required facts, writing guidance, and any other fields available for its format. Changes apply to this brief; closing the edited template saves them. Keep instructions for this particular recommendation in its brief. Workspace template controls the starting template for new briefs of that format across the workspace. A workspace administrator can edit and Publish it. Closing an edited workspace template also publishes the edits, as the dialog explains. Read that message before closing after a change. Publishing a workspace template changes new briefs only. It does not rewrite existing briefs or drafts. Reset to IQRush default is available when a workspace template has been published; review the reset confirmation before using it. Wait for the Saved indicator after changes.

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Start writing or share the brief

  • Write it myself opens the writing route for you to draft the piece.
  • Write with Agent Q uses the brief to prepare a draft.
  • Create another content item starts a separate item when offered.
  • Export brief lets you hand the brief to someone else.
If a draft already exists, read the message beside the writing actions. Writing another version can replace the working text after saving the current text in History.

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Ask Agent Q for a brief

“Turn this recommendation into a content brief for our audience, with the questions the draft should answer.” Review the proposed audience, facts, and requirements before using the brief to write. See more questions and reports. Next: Write in Content Playground.