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Open Insights → Sentiment to review the tone of recorded brand mentions.
Sentiment with net sentiment, positive and negative shares, and platform comparisons.

Read Net sentiment together with the positive, negative, neutral, and mixed categories.

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Review the overall picture

  1. Set Platform, Topic, Intent, and Prompt type to the group you want to understand.
  2. Read Net sentiment for the overall direction.
  3. Check Positive share, Negative share, Neutral, and Mixed for the underlying picture.
  4. Review Sentiment per platform to see whether the result differs between engines.
  5. Use Sentiment leaders to compare brands. Switch between chart and table where helpful; use Download CSV for that table’s export.
Net sentiment is positive share minus negative share among the analyzed mentions. A positive value means positive framing is more common; a negative value means negative framing is more common. A value near zero can reflect mostly neutral language or a balance of positive and negative mentions, so read the categories too. The four shares describe analyzed mentions, not response coverage. Neutral means neither positive nor negative; Mixed includes praise and criticism together. Read the confidence interval and mention count before drawing a strong conclusion from a small set of examples. If the view reports insufficient data, the apparent score does not establish a precise sentiment result.

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Read examples before deciding what to change

In Narratives & examples, use Brand, Sentiment, and Sort by to find relevant statements. Read the actual wording. A negative statement might concern price, suitability for a particular use, or another specific point. Your response should address the point the evidence supports. Some examples may show No citation. That means there is no cited source attached to that example in the view; do not describe it as independently sourced.

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Put sentiment alongside visibility

A favorable statement and frequent mentions are different findings. Review Mentions if you want to know how widely your brand appears, and Citations if you want to know whether your website is being used as a source. When sharing a finding with your team, include the topic, platform, and a representative example. That is more useful than sharing the sentiment score on its own.

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Ask about brand perception

“What do the measured answers say positively and negatively about our brand? Show the supporting statements.” Use Agent Q or connected ChatGPT or Claude. Separate examples of wording from the aggregate sentiment measures. See more questions and reports. Next: Compare your position or choose a recommendation.