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Open Insights → Citations to understand the sources used in your project’s measured answers.

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Start with the summary

Read Results stability alongside Citation share and Citation coverage. For a decision-grade interpretation, check both Rank stability and Domain SNR, then the confidence interval for the metric you are using. See the illustrated explanation. Citation coverage counts measured responses that cite the domain’s pages at least once. Three qualifying responses out of six is 50% coverage for that platform and selection, even if one response cites several of your pages. Citation share describes your share of citation activity among the sources. Those are different denominators and different questions. The count cards use these labels: A raw citation percentage can differ from Citation share because the combined-platform metric summarizes platform results. Read each label instead of substituting one number for the other.

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Find the sources that matter

  1. Use Platform, Topic, Intent, and Prompt type to focus the result. Category can narrow the source group.
  2. Review Cited domains for websites appearing in the answers.
  3. Change the chart/table view when you want to read individual rows.
  4. Use the domain search and sorting controls to find your website or compare a competitor.
  5. Continue to Top cited URLs to identify the specific pages.
  6. Open a source link when you want to read the page itself.
Domains group pages by website. URLs identify individual pages. A strong website can have many cited pages, so the two lists answer different questions.

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Use what you find

For the Colorescience example, a useful question is: “Which pages are cited for reapplication and active mineral SPF?” Select that topic and inspect the URLs. Look at the type of information those pages provide before choosing content to improve. A source link lets you inspect the source. It is not an instruction to copy its content. Use the findings to understand the customer question and create your own accurate material. If your domain is absent, clear narrow filters and confirm the run before treating that as a finding about the whole project.

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Ask about sources

“Which sources support competitors’ brand mentions but do not support ours?” Use Agent Q or connected ChatGPT or Claude. Ask for supporting URLs and the measurement scope. See more questions and reports. Next: Inspect an individual webpage or choose a recommendation.